Email Exclusive Events | self-paced course
Take a break from email and come back to a list that’s warmer than ever
Come back to higher open rates, deeper engagement and new leads by leveraging your network. Perfect for planned times off or simple taking a break from constant content creation!
DECEMBER 15th RELEASE Date
You know you should be regularly emailing your list…
Yep, it’s not just social platforms that demand consistency!
The inbox algorithms are pretty needy too if you want to keep being seen by your subscribers. So if you want your perfect-fit people opening, clicking, replying and buying…
So even when
School stops and your “desk time” disappears.
Or a loved one needs support and something has to give.
Or your focus is simple needed elsewhere.
You still need a plan to keep your list warm so you don’t have to start from scratch once you’re back.
And sure, you could batch a bunch of emails…
But what a waste of your subscriber’s attention!
The real humans who handed over their email address to join your list don’t just want to be babysat while you’re away. They’ve got dreams and struggles they need help with, and they’re trusting you to get them there.
Plus, if they catch on that you’re just sharing filler content, you can be they’ll be hitting that unsubscribe button right-quick.
So let’s go one step further than just batching and get your subscribers excited to open, read and click your emails while you’re away with something genuinely helpful, exciting and interesting for them to read!
SAVE 50% OFF
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EARLY BIRD SPECIAL
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SAVE 50% OFF | EARLY BIRD SPECIAL |
self-paced course coming December 15th
Plan an ease-filled email-only event your list will love in just 2 weeks!
While you’re away, pre-scheduled emails featuring exclusive content from trusted experts will keep your readers on the edge of their inbox.
So when you are ready to dive back into business, you’ve got a list full of warm leads eager to hear what’s next and some friendly faces wanting to collaborate again!
Plus, it only takes 5-15 hours to set up with this step-by-step course that walks you through the full process, from pitching to promotion and everything in between, so you can take time off without worrying about your what to send your list!
While you’re away, your
Email Exclusive Event will be…
Keeping your audience warm
So you’ll come back to a list that’s primed and ready to buy!
Growing your referral network
So you’ll have a bunch of business friends excited to connect you with their audiences
Boosting your email stats
So your emails land in inboxes, get opened and your links get clicked
Love on your email list with a low-lift email only event!
Swipe my Easy Email Event System to confidently pull together your collaborative email event!
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Map out all the moving parts of your email event while keeping it super easy to pull together
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Send out easy-yes invitations and set up your no-stress follow up strategy to gather everything you need
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Put everything together and pre-schedule your emails so you can confidently clock out
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Add in extra flourishes to get even more from your email event
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To map out all the moving parts of your email event so you don’t miss a beat!
LAUNCH BONUS
Join me for a live Email Event Planning Call + Q&A
Thursday, December 18th at1pm CEST/ 7am EST / 10pm AEST
We’ll map out your email event together, from picking your topic to brainstorming experts to pitch, and even your promo plan. You’ll walk away from this bonus call with a fully fleshed out plan to pull off your first email event with ease!
And yes, there is a replay and an opportunity to pre-submit questions if you can’t join us live.
learn at your own pace
Private podcast to listen on the go
STUDENT Q&A OPPORTUNITIES
crystal clear action steps
“I love how simple & clear it is!”
“Another fabulous resource from Michelle! I love how simple and clear Michelle's resources are, they never disappoint.”
— Emma Johnson
Real life examples of email events in action
Email events that grew traffic & trust while I was away
Sign Up to Sale series
My 2025 email event featuring expert tips from email marketing experts, from how to get more subscribers, what to do to warm them up & how to make sales via emai.
Length: 4 weeks
Emails: 8
Collaborators: 5
Email Stats: 55% av. open rate, 1+% click through rate
Sales: €200 affiliate sales
Clients → Products
A 7 day pop-up event from 2024 with written interviews shared via email sharing our stories transitioning from serving clients to selling digital products and courses.
Length: 1 week
Emails: 1
Collaborators: 3
Email Stats: 63% open rate, 113 clicks, 32 opt ins to my freebie
Sales:10 tripwires sales totalling €470
Hi, I’m Michelle
Your warmest leads deserve more than a bunch of lukewarm batched emails while you’re out.
And I take 20+ weeks off every year.
Not because I’m lazy or off holidaying in exotic locations every other week (I wish!)…
But because the French school system is very into taking breaks (😅) and my kid has additional support needs which means when he’s home, I’m in full on “Mummy Mode”.
My email list is my #1 sales generator and the most important asset in my business. So the last thing I want to do is to let my subscribers go cold!
But just recycling or scheduling a bunch of random emails to cover these breaks wasn’t cutting it. I needed to find a way to come back to a list that was ready to buy not wanting to say goodbye.
Et voilà, Email Exclusive Events were born!
Combining my love of batching and borderline obsession with collaborations, these email only events came from my very real to nurture, engage, and, hey, even monetize my email list while I was away.
And I’m so excited for you to take a break without burning out your list too!
SAVE 50% OFF
|
EARLY BIRD SPECIAL
|
SAVE 50% OFF | EARLY BIRD SPECIAL |
INVESTMENT
Confidently clock out with a strategy that’s even better than batching
Love on your list with high-value content from trusted collaborators and see your email stats soar.
✔️ 4 step-by-step modules walking you through putting together your ease-filled email-only event
✔️ Private podcast so you can listen to the course on the go
✔️ Notion workbook to map out all the moving parts of your event so you don’t miss a thing
✔️ Easy-yes pitch templates you can take & tweak to skip the pitch panic
✔️ Exclusive student-only access to submit questions for AMA episodes of my Backstage Pass private podcast
✔️ BONUS Email Event Planning Call + Q&A on Thursday, December 18th at1pm CEST/ 7am EST / 10pm AEST to map out your own event with me!
EARLY BIRD SPECIAL
€147 €297
Approx $170 USD / £150 GBP / $260 AUD
“I was strangely serene prepping my event! Saving time by avoiding getting lost in meaningless choices was a huge win. Michelle guided me to make my event a success while keeping it simple and manageable.”
— Katell Therin
“This helped me completely rethink my view of hosting events as needing lots of time and energy (which I rarely have!). It provided a simple structure and resources to make it happen.”
— Cathy Raffaele
100% money-back guarantee
If you’re not satisfied for any reason, simply submit a refund request within 14 days of enrolling and I’ll refund your order—no questions asked. I stand fully behind this course!
guarantee
You’re going to love this if…
You’ve got your email marketing going but need to take a break for a few weeks and don’t want your list getting cold while you’re away
You’re clear on what your audience likes and will enjoy reading while you’re out
You’ve got business buddies in adjacent industries who could compliment your work without being direct competition
You’ve got a couple of hours over the next 2-3 weeks to put this together before you clock out
This might not be for you if...
You’re all about the bells & whistles and feel drawn to hosting a larger, more maximalist event vs this simpler, more minimalist strategy.
You’re brand new to business and / or email marketing
You don’t know anyone outside your niche and / or aren’t open to reaching out to people you’ve encountered to create those relationships
You need to take time away from business right now and don’t have a few weeks to put this together before you need to go
I bet you’re asking yourself…
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Depending on the scope of the event you design and how quickly you work, you could expect this to take 5-15 hours to set up from planning through promotion
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I typically have my email exclusive events run for 4-5 weeks. You can definitely make yours shorter or a bit longer, but I’d advise if you are planning a longer break to sprinkle in some content from you to remind your subscribers who they’re here to learn from!
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It’ll be a lot easier to attract good fit collaborators if you have at least a 1000+ subscribers. However, a small but highly engaged and niched list can be very attractive to your peers so don’t overlook it if you’ve got a smaller list!
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No necessarily. This strategy is more about helping you keep your existing audience engaged and offering them a bunch of value. However, in the Extra Credit module I do walk you through some easy ways to share your email event to your broader audience and encourage your collaborators to promote it as well to encourage new subscribers to join the fun!
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Absolutely! I’m not promising you’ll earn millions, however in the Extra Credit module I show you a few easy ways to make non-pushy offers inside your email event to add a little extra cash to your bottom line. We cover sharing limited time discounts on your own offers as well as promoting a special offer from your partners and sharing your affiliate links to their freebies!
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Email Exclusive Events doesn’t come with templates, however you can get all my event-agnostic templates to help you plan, pitch, prep and promote your event inside my Event Planner Pack.
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This is a self-study course so there isn’t any 1:1 feedback or support included. However, as a student you’ll be eligible to submit questions for my Backstage Pass podcast AMA episodes!
FAQ
Come back from your break to a list that’s more engaged than ever!
Put on a value-packed email experience for your subscribers that’ll keep them nice and warm for when you’re ready to get back to email as usual. Perfect if you’re heading into school holidays, planning parental leave or simply want to love on your list while your attention’s elsewhere.
copyright © Michelle Pontvert 2026