How to Use Social Proof on Your Sales Page
Building trust with potential customers is crucial for converting them into paying customers when they visit your sales page.
One of the most effective ways to build trust is by incorporating social proof into your sales page. In this blog post, I’ll share how to use social proof on your sales page to increase trust and credibility.
What is Social Proof?
Social proof is a powerful tool that can be used to build trust and credibility with potential customers. It involves sharing the experiences and testimonials of other customers to show that your product or service is trustworthy and effective.
Basically, it’s letting your customers speak for you about how amazing your offers are which seems far more reliable than when you just tell people about how great your stuff is!
Customer Testimonials
One of the most effective forms of social proof is customer testimonials. These can be in the form of written reviews, screenshots, videos, or even photographs of satisfied customers. By including customer testimonials on your sales page, you’re showing your potential customers that other people have had positive experiences with your product or service.
To make your testimonials more effective, try to include the customer's name and photo. This makes your testimonials seem more “real” and trustworthy.
You’ll also want to edit your testimonials a little to remove any spelling mistakes and to edit them down to the most impactful points.
How to Ask Past Clients for a Testimonial:
If you haven’t been asking for testimonials from past (or current) clients, here’s a quick email template to send and get those testimonials rolling in! You can even create a short testimonial form using Google Forms, Typeform, or Airtable*, to make it easier for them to provide a testimonial.
Here’s an example of what you could send:
Subject: Request for a Testimonial
Dear [Name],
I hope this email finds you well. I am reaching out to you because I am currently working on updating my website, and I would love to include a testimonial from you.
Your experience with my products/services is important to me, and your feedback would be greatly appreciated. A testimonial from a satisfied customer like yourself would be a valuable asset to our website, as it will help potential customers understand the value of our products/services.
It would be greatly appreciated if you would be willing to provide a short testimonial. You can even send over a short video if that’s easier!
Thank you in advance for your time and if you have any questions or need further information, please don't hesitate to contact me.
Best regards,
[Your name]
Case Studies
Another form of social proof is case studies. By providing detailed examples of how your product or service has helped other customers, you can demonstrate the effectiveness of your product or service.
For example, suppose you are selling a weight loss supplement. In that case, you can showcase a before and after photo along with a testimonial from a satisfied customer who lost a certain amount of weight using your supplement. This can be a powerful way to build trust and credibility with potential customers.
Recognition, Awards, and Features
Recognition and awards can also be used as social proof. You can showcase any logos from partnerships, awards, recognition or even well-known past clients on your sales page.
Social Media Proof
Social media proof is another great way to build trust and credibility. If you have a strong presence on social media platforms, you can showcase it on your sales page.
For example, you can include social media widgets or embedded tweets on your sales page to show potential customers that your product or service is popular and well-received.
You can also ask to share screenshots of kind comments on your products or services, which add a believable touch to your sales pitch.
Final Thoughts
In conclusion, social proof is a powerful tool that can be used to build trust and credibility with potential customers. By incorporating customer testimonials, case studies, recognition and awards, and social media proof, you can create a more convincing sales page that will convert more potential customers into paying customers.
Remember to test and track different forms of social proof to see which performs best for your business.
