About
Hi, I’m Michelle – an online events strategist helping entrepreneurs produce summits and bundles that lead perfectly to their group offers and programs.
If you want to harness the power of online events for your business, you’re in the right place.
I know it’s not your first rodeo:
You’ve established an amazing business that prioritises ease, flexibility, and intentionality at its core, and you want a marketing effort that aligns with that.
So you might be a bit surprised when I say that’s why I specialise in online summits and bundles. No, you haven’t read that wrong! I believe that these kinds of online events don’t have to be stressful and all-consuming; in fact, they should be as fruitful for you as they are for your attendees. And, dare I say it: they might even be fun…
After seeing first-hand the monumental impact that online events had on my business as a contributor (I’m talking, the-most-valuable-marketing-tactic-I’ve-ever-used-in-6-years-of-business kind of effective), I wanted to put on my own as the host. But I couldn’t find a method that felt sustainable and would leave me with enough spoons afterwards to actually launch and host whatever I was promoting.
That’s when I decided to turn these events on their head. Though it might sound counter-intuitive, focussing on intentionally simpler, smaller events more frequently, rather than one big blowout event that would result in burnout, can be lower effort and higher reward
And that’s what I’m here to help you with.
My Highlight Reel
My business began when I left my career in film production, needing to create a lifestyle that worked for us as a family with my high-support-needs son. I now run a business that utilises those same skills of creativity and project planning, without sacrificing being present for my loved ones.
In 2-ish years, I’ve participated in well over 50 online events and grown my email list to 5000+ events without burning out.
I’ve consistently “marketed” myself, gaining increased visibility in a way that worked with my neurodivergent, introverted tendencies rather than against them
And I have time to work and play: knitting, watching a comedy with my cuddly kitties Monty (à la Monty Python) and Charlie (à la Charlie Day), and going to the trampoline park with my son, as well as eating yummy pastries – one of the major perks of living in Paris!
Events helped me create all of this and I want that for you too!
My Values
Accessibility & Inclusion
I believe everybody deserves equal access, rights, support and inclusion in this world.
That means I take intentional steps to make my work as accessible and inclusive to all people as possible, regardless of race, gender, sexuality, ability or disability, neurodivergence or anything else that makes you you.
Life Comes First
I love my work and am super proud of this business I’ve built, but nothing is more important to me than my family and our lives outside of work.
I expect compassion, understanding, and grace when life happens, and will always extend that same human courtesy to you too.
Celebrating Humanness
Polish and professionalism may look nice, but I’m far more interested in the squishy, messy, complicated parts that make you YOU.
I’m here to help you accept, accommodate, and embrace those things that are your humanness while showing up for your big goals and growing a business you love.
Experiment & Adapt
Best practices are great, but what really makes strategies work is when we test and tinker to make them fit us.
I’m always experimenting and looking at things from another angle to find what works for me (and encourage you to do the same!).
Here’s how I can help you host a stand out event and grow your aligned audience...
Easy Events
1
Follow my strategically simple step-by-step system to host your standout online event. From classic summits and bundles to more out-of-the-box events, you’ll craft an event that hits your goals without burning you out.
2
Planning Party
Make your list-growing event idea a reality with this fun 5-day event planning sprint that maps out all the moving parts of your events without overwhelming your to-do list.
3
DIY Workshops & Templates
Explore the Shop for quick win workshops and plug & play templates to kickstart your first event or uplevel your next. From ThriveCart templates to sponsorship strategy, you’ll find everything you need!
Here’s what you need to know:
Online events can be an amazing low-lift, high-reward tool for leading to your offers, spotlighting your expertise, and making you stand out in your industry, without taking over your every waking minute.
And I’ll be with you every step of the way to make it happen.
Let’s work together to harness that power for you.
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