Now booking for —
Summits happening in Q2 & Q3 2026
Virtual Summit Management Services
Wish you could just hand off the hard parts of your virtual summit to a trusted expert?
Let’s make your summit a stress-free success, shall we?
I’ll take those big dreams of yours, turn them into an actionable plan and help you bring it to life with hands-on summit management and support where you need it most.
You know how impactful hosting a standout summit will be for your business…
The visibility.
The list growth.
Not to mention the income boost!
It’s everything you’ve been working towards for years - and you don’t want to mess it up!
Because how you show up for this summit says everything about how you show up in your business. And when you go bigger by hosting an industry leading summit, you know you need to show up at your best.
Your summit is your calling card, it’s time to treat it as such.
Your reputation is built (or broken) by how well you execute this event.
A great experience will have your audience raving and speakers referring people to you well after your summit wraps….
But poor summit management can leave a bad taste that’s hard to shake.
From missed deadlines to tech troubles and lackluster launches, it’s everything a summit host hates to see… and is easily avoided with top-notch summit management!
From strategy to sale, I’ll be by your side the whole way helping keep your summit on track with systems, support and hands-on implementation that basically guarantee your success!
So rather than risking your reputation with an inexperience VA or overstretched OBM, why not partner with me to make your summit (and your brand) look polished, professional and primed for profit.
Hiring Michelle was the spark that lit a fire under my business.
The best way I can describe her is as a catalyst—someone who can take your half-baked ideas and make them real faster than you thought possible.
If you’re stuck in the weeds, she will get you unstuck.
She’ll (very kindly) kick you in the pants and help you get out of your own way. That’s her zone of genius.
I’ve worked with Michelle for three years now, and somehow each year just keeps getting better. Not only is she a rare gem of a human, she’s also extremely efficient, super strategic, and highly self-motivated (which, as someone who hates micromanaging, I consider a godsend).
With her help, I’ve launched multiple offers, hosted a highly successful summit, and finally started leveraging community-driven marketing, which led to my highest-grossing year yet. And I truly can’t imagine doing any of it without her.
If you’re planning any kind of online event and want to feel deeply supported through the process, work with Michelle.
She’s the secret weapon you didn’t know you needed.
Kate Scott
Squarespace Template Educator
Hi, I’m Michelle!
The detail-oriented doer to your big picture dreamer
You hold the vision for your summit and launch, I’ll get in there and help you actually make it happen. And keep things feeling calm and in control along the way.
Because how you feel as you go out there and sell your stuff has everything to do with how well it sells.
And while the shiny results of a successful launch are super fun, the thing I care most about is the peaceful process getting there so we can turn around and do it again - no burnout required!
Part strategy, part project-management and part expert implementation, when we work together I’ll be invested in making each move we make as impactful as possible while also helping you balancing each decision with the other big things you’ve got going on behind-the-scenes (aka your real life, health or responsibilities).
I’m the cool, caring hand here to help you make your next launch a success without sacrificing your sleep or sanity.
The Process
Here’s How It Works
Part 1
Summit & Launch Strategy
We’ll start with a 90-minute call to map out your full launch and event plan. This is where we’ll get on the same page about all the moving parts of what we’re working on and get set up for a smooth partnership as we get started. We’ll also agree on where you’d like to have my support so you can make the best use of the implementation time included in your package.
Part 2
Project Management
With our strategy locked in, I’ll untangle all the tasks, deadlines and due dates for your summit and launch, and set up our project management system. If you have a team, I'll also advise what to delegate out and if you’ve picked the premium package, I’ll assign myself whichever project we decide will support you best!
Part 3
Weekly Checkins
Every Monday, I’ll check in with you via our private Slack channel to see how things are progressing on your end, follow up with anything I’ve been working on and make sure everything’s on track for the week ahead. We can also use this space for any questions you might have as you go and to request feedback on anything I’m working on for you.
Part 4
(Optional) Implementation
If you opt for the Premium package, I’ll also take ownership over a part of your summit and take care of it for you! We’ll decide together in your strategy session if you want to hand over your speaker management, summit set up and / or creating promotional materials like summit graphics, swipe copy and landing page design.
Part 5
Wrap up
At the end of our time together, we’ll hop on a brief 30-minute call to debrief your summit and discuss if you’d like further or ongoing support.
Sound’s great, how much?
Pick the summit management package that works for you!
Starter Summit Management Package
♦3 month of summit support with an option to extend our time if needed
♦ 90-minute strategy session to map out your summit and decide how you want to use your implementation time
♦ Custom project management system set up with all the to-dos, dates and deadlines to bring your big launch dreams to life
♦ Private Slack channel and weekly checkins to keep everything on track
♦ 30-minute debrief call to unpack how it all went and start thinking about your next launch!
3 Monthly Payments of €1000
Approx $1800 USD / £850 GBP / $1650 AUD
Premium Summit Management Package
♦3 month of summit support with an option to extend our time if needed
♦ 90-minute strategy session to map out your summit and decide how you want to use your implementation time
♦ Custom project management system set up with all the to-dos, dates and deadlines to bring your big launch dreams to life
♦ ONE done-for-you implementation project (up to 15 hours) from the list below completed during our 3 months together
♦ Private Slack channel and weekly checkins to keep everything on track
♦ 30-minute debrief call to unpack how it all went and start thinking about your next launch!
3 Monthly Payments of €1500
Approx $1750 USD / £1300 GBP / $2500 AUD
Let me take the tricky bits off your plate
If you chose the Premium Summit Management Package, you can pick one of the done-for-you projects below:
Seamless summit speaker management from pitching to onboarding and all the follow up in between.
Presentation polish & prep including editing interviews and setting up talks in your summit hub ready for attendees to binge.
Strategic summit design from bespoke branding to full registration page design optimized for conversions.
Summit & launch tech set up, from automations to integrations so you don’t waste time getting your systems to play nice.
Summit swipe content & an easy-to-use promo hub so your speakers can’t help but promote your event.
Promotional copy & graphics ready to simply schedule and share to spread the word about your summit.
Working with Michelle is like getting a collaboration strategy upgrade in real time.
She makes everything simple, doable, and focused — and her smart little tips along the way? Chef’s kiss.
If you want support from someone who truly knows collaboration and events inside and out — and makes the whole process feel lighter — Michelle is your person.
Heather Ritchie
Virtual summit management services
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I only take on 1-2 clients at a time, so spots are limited. I recommend inquiring as soon as you have the idea for your event.
I’m currently booking projects for Q2 & Q3 of 2026.
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I’ve worked with first time and veteran event hosts, but I tend to find the people who get the most out of this level of support are established business owners who are committed to creating a standout event and are gearing up for their biggest launch yet, but don’t have the support or systems to pull off their big vision alone.
I do find I work best with 1:many online business owners who are currently working solo or with a small team, have a clear vision for their business and aren’t juggling a million other projects alongside their event. I’m also a big fan of partnering with business sharing a practical skill vs more ephemeral results.
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Let’s make sure this partnership is a mutually good fit!
My core values as a human and business owner are inclusion, accessibility, diversity and compassion towards our fellow humans. We’ll work best together if you think the same.
I don’t use AI for my own work and won’t use it for anything we create together. You do you, but if you value thoughtful, creative work made by humans we’ll get along swimmingly!
Life comes first, so I will do my best to provide reasonable accommodations as needed, and I expect you to extend the same curtesy to me.
You are the expert in your work, I am in mine. When we work together I hope you’ll lean on my expertise and not outsource your decision making to other coaches or mentors.
You are responsible for your own success. I find people who focus on their events as a standalone project do best, however if you are juggling multiple large projects during our time together, I expect you to appropriately scope and manage your workload to not derail your event.
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Absolutely! The Premium Summit Management package includes one done-for-you summit project which is equal to up to 15 hours of implementation work covering a portion of your summit prep from A-Z. We’ll discuss what to outsource during your strategy session, but it can include projects such as:
speaker management
swipe content creation
promo content creation
summit branding & landing page design
summit funnel set up
presentation editing & set up
or any other part of your summit production you want to hand over to me!
Want more hands-on help? Let me know before booking and I’ll send over a custom quote for more extensive support.
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Sure! While this service is focused on virtual summits as they typically have the most complex production needs, we can definitely chat about adapting this to support to another event format! Book in a no-pressure call to chat about what working together on your event could look like.
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Absolutely! You can book a standalone event Strategy Intensive and if you decide to upgrade to hiring me for your Summit Management within the following 7 days, I’ll credit the cost of the call towards your package of choice.
FAQ
Want to chat before booking in?
Book in a no-pressure call and let’s chat about what you’re working on and how I can support you getting there.