Collaborative Challenges | self-paced course
Grow and engage your audience with an action-taking collaborative challenge
Like a regular free challenge, but way more fun because you’re doing it with buddies!
Which means people pay attention because there’s exclusive content and prizes at stake, plus you get way more exposure thanks to your collaborators!
People not opening, clicking and buying like they used to?
You know email is the #1 marketing platform for most successful online businesses. And you’re likely doing most everything right.
You verified your domain.
You send regular emails.
You even include a CTA in every single newsletter!
So it’s not that your emails are bad.
2026 is simply getting the best of most of us. We’re too tired, overstretched and wary of people trying to sell to us on the internet to engage in much of anything anymore…
But you know what your people do still want?
Making meaningful progress towards their goals!
Which is exactly what challenges do best!
But why waste a good engagement strategy on just your existing audience?!
Why not use your challenge to grow your list as well!
Without having to spend a fortune on ads or dancing your days away on social.
That’s where the collaborative part of these challenges come in!
By inviting other aligned businesses into your event, you not only make it a uniquely exiting and valuable experience for your attendees, you also get a warm intro to their audiences.
It’s a win-win!
They get to take part in a fun event their audience will love.
And you get to multiply your visibility and position yourself as a trusted though leader in front of a far larger audience than you could reach on your own!
self-paced course
Grows your list & warm up existing subscribers at the same time!
Part action-taking challenge your current audience will love and part collaboration that gets your event in front of aligned audiences, Collaborative Challenges are a creative way to grow and engage your audience in one fell swoop!
The chance to participate in a collab that felt a little outside the box was the biggest win.
And I had 15 people download the prize I'd shared, so that's also a win!
Your ask was an easy yes because you created a unique, interesting collaboration.
Janna Carlson
Build momentum with an action-taking challenge
Made better because it’s with buddies!
Swipe my Collaborative Challenge strategy & systems to confidently pull together your own event without guessing what’ll work or accidentally overworking pulling it all together from scratch.
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Map out all the moving parts of your collaborative challenge while keeping it as low-lift as possible to pull together
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Send out easy-yes invitations and set up your no-stress follow up strategy to gather everything you need
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Walk through how to build out your event from A-Z for a seamless experience
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Share your challenge far and wide, and encourage your collaborators to do the same!
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Make the most of the momentum you’ve built with strategies that pair perfectly with your collaborative challenge
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Step-by-step walkthroughs of the tech I suggest and examples of how I set everything up
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With all my templates and swipes to make pulling together your collaborative challenge feel easy!
Plus tons of templates to save you time
✔️ My full Notion Dashboard to plan + track everything
✔️ Copy Generator: Swipe my Notion tool to draft your promo content (no AI required!)
✔️ Email templates to engage your collaborators and encourage promo
✔️ Promo graphics in Canva (designed to convert)
“I love how simple & clear it is!”
“Another fabulous resource from Michelle! I love how simple and clear Michelle's resources are, they never disappoint.”
— Emma Johnson
Hi, I’m Michelle
Even better than a big audience is an engaged audience
Bigger isn’t better when they don’t buy.
What’s the point of growing a big email list if no one ever opens, clicks or buys from you. We want action-takers on our lists, right?
That’s where the idea for my collaborative challenges was born - from wanting to create an exciting, engaging experience for my subscribers while also inviting new people into my world.
Welcome in new subscribers while loving on your existing audience
Plus, this action-focused event primes people to pay attention and take action on whatever you’re promoting next.
While keeping the production logistics nice and light on your end so this doesn’t take over your entire life!
“Michelle's attention to detail and step-by-step plan made it feel EASY to plan my very first event. I never would've launched my inaugural event in this time frame without her!”
Janet Le Blanc
INVESTMENT
Build your fan-club by helping people take action
grow your reach by collaborating with other’s for an unforgettable challenge experience
✔️ Step-by-step video lessons walking you through putting together your collaborative challenge from A-Z
✔️ Notion Dashboard where you can confidently plan, track, and manage your challenge from A to Z (even if you’re Notion-shy)
✔️Auto-filling copy templates (no AI needed) to create all your promo emails, social content and speaker swipes
✔️ Canva graphic templates to make sharing your event feel easy
✔️ Tech tutorials for both Notion and Shareable hosting options for your challenge
✔️ Email support if you have any questions as you go!
€297
Approx $345 USD / £260 GBP / $515 AUD
100% money-back guarantee
If you’re not satisfied for any reason, simply submit a refund request within 14 days of enrolling and I’ll refund your order—no questions asked. I stand fully behind this course!
guarantee
“I was strangely serene prepping my event! Saving time by avoiding getting lost in meaningless choices was a huge win. Michelle guided me to make my event a success while keeping it simple and manageable.”
— Katell Therin
“This helped me completely rethink my view of hosting events as needing lots of time and energy (which I rarely have!). It provided a simple structure and resources to make it happen.”
— Cathy Raffaele
You’re going to love this if…
You’ve got an existing email audience but they’re not as active as you’d like
You love the idea of encouraging action-taking and don’t want to bog your event down with a bunch of distractions
You’ve got a budding network of potential collaborators you could call on to partner up with you for this event
You’ve got a 4+ weeks lead time before you’d want to host your challenge and a couple of hours a week to work on this
This might not be for you if...
You’re brand new to business and / or email marketing.
You want a passive, hands-off way to grow your list rather than a more active, relationship building method.
You don’t know anyone outside your niche and / or aren’t open to reaching out to people you’ve encountered to create those relationships
You don’t have time or a team to dedicate to putting this together
I bet you’re asking yourself…
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Depending on the scope of the event you design and how quickly you work, you could expect this to take 4-6 weeks with just a few hours per week dedicated to preparing your event.
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The Notion Dashboard has all of the templates and swipes you need to plan, prep and promote your collaborative challenge including:
Task management template
Strategy workbook
Pitch tracker
Pitch templates
Collaborator update emails
Intake form template
Notion challenge dashboard
Notion prize bundle dashboard
Promo pack with auto-generated copy for your emails and social posts PLUS swipe emails and social posts for your collaborators
Participant + collaborator feedback forms
Event debrief workbook
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It’ll be a lot easier to attract good fit collaborators if you have at least a 500 subscribers. However, a small but highly engaged and niched list can be very attractive to your peers so don’t overlook it if you’ve got a smaller list!
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Absolutely! I’m not promising you’ll earn millions, however in the Post Challenge module I show you a few easy ways to make non-pushy offers inside your challenge to add a little extra cash to your bottom line.
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This is a self-study course so there isn’t any 1:1 feedback or support included. However, as a student you’ll be eligible to submit questions for my Backstage Pass podcast AMA episodes!
FAQ
Create an unforgettable experience that engages your audience
Host a standout experience that builds excitement and momentum around your brand, and encourages engagement so your people are primed to take action on whatever you promote to them next!
copyright © Michelle Pontvert 2026