Operational Support
for Scaling Online Course Creators
Hi, I’m Michelle – an Online Business Manager helping scaling course creators streamline their systems, pull off big launches and keep things running smoothly day-to-day.
Let’s free you up for more of the fun stuff!
I bet you didn’t start your scalable business to be working 24/7…
And yet, I see so many successful course creators spend their days (and countless late nights) scrambling behind-the-scenes because they don’t have the systems or support they need to get the “passive”, flexible, easeful business they dreamed of.
But what’s often happening behind-the-scenes is just patching leaks not building a better boat.
I’m here to help you clear the decks, design systems that truly support you and, if you want, get in there and help you run this thing day-to-day so you can get that life/work balance you’ve been craving.
I’ve run my own course business for years and worked behind-the-scenes with dozens of founders to free up their day-to-day. And it’s not boasting to say, I make a mighty good wingwoman!
From day-to-day operations to larger projects like launches, I love teaming up with visionary founders to create a custom plans and bespoke systems that get you out of your to-do list and into your “doing energy” (aka your zone of genius where your best ideas flow freely)!
My Highlight Reel
My business began when I left my career in film production, needing to create a lifestyle that worked for us as a family with my high-support-needs son. I now run a business that utilises those same skills of creativity and project planning, without sacrificing being present for my loved ones.
I’ve done the scaling thing and grew my own course business to thousands of students, but realized I’m happiest in a support role where I’m helping to steer the ship not picking the destination.
I’m the most productive person I know and yet I work less than 20 hours a week. Breaking down big tasks into bite-sized pieces and plotting out a realistic timeline to get things done is just the way my brain works as a “bottom up thinker”.
When I’m not working I love to knit, watch comedy shows with my Ragdolls Monty (à la Monty Python) and Charlie (à la Charlie Day), while munching of lovely local pastries of course – one of the major perks of living in Paris!
And I’d love to help you grow without giving up the things that matter most to you too!
My Values
Accessibility & Inclusion
I believe everybody deserves equal access, rights, support and inclusion in this world.
That means I take intentional steps to make my work as accessible and inclusive to all people as possible, regardless of race, gender, sexuality, ability or disability, neurodivergence or anything else that makes you you.
Life Comes First
I love my work and am super proud of this business I’ve built, but nothing is more important to me than my family and our lives outside of work.
I expect compassion, understanding, and grace when life happens, and will always extend that same human courtesy to you too.
Celebrating Humanness
Polish and professionalism may look nice, but I’m far more interested in the squishy, messy, complicated parts that make you YOU.
I’m here to help you accept, accommodate, and embrace those things that are your humanness while showing up for your big goals and growing a business you love.
Experiment & Adapt
Best practices are great, but what really makes strategies work is when we test and tinker to make them fit us.
I’m always experimenting and looking at things from another angle to find what works for me (and encourage you to do the same!).
Here’s how we can grow together!
Project Planning
1
Map out your big shiny ideas into a practical plan you can actually pull off with this deep-dive strategy session.
2
OBM Retainer
Partner up for the long-haul for high-touch support and strategic guidance perfect for practically minded scaling course creators!
3
courses
Swipe my systems and strategies with self-paced courses to streamline your next launch or virtual event.
Here’s how I can help you as a Collaborative Marketing Expert:
Partnerships and online events can be an amazing low-lift, high-reward tool for leading to your offers, spotlighting your expertise, and making you stand out in your industry, without taking over your every waking minute.
And you can shortcut the stress by making sure your collabs are custom fit for you with personalized strategy and support from moi!
