The Sponsorship Experiment
€27 €47
approx $30 USD / £23 GBP / $47 AUD
My real-world results from sponsoring 2 online events to see how the ROI stacks up and get my best tips to make the most of event sponsorships!
Pre-order this pre-recorded workshop coming July 21st
Thinking about sponsoring an online summit or bundle?
Sure, summit and bundle hosts make their sponsor or VIP tiers sound great… but before shelling over your hard earned cash, you might want to check if it’ll be worth the investment.
That’s where this workshop comes in! In May 2025, I sponsored two events (a summit and a bundle) with very similar topics and audiences to find out exactly what came from my extra investment - and share my findings with you.
Get the real, raw results from 2 events so you can see if sponsorships are right for you
I’m sharing all about the two events I sponsored, my exact results, as well as overall impressions of the sponsorship experience. Think of this as an in-depth debrief of the two events, plus a comparison between sponsoring a bundle vs a summit.
Plus, I’ll be sharing my best tips to make the most of the spotlight if you do decide to give sponsorships a go (based on these two events, plus others I’ve sponsored in the past).
Inside this workshop, you’ll…
✔️ Get to peek at my real results from 2 event sponsorships so you know what’s realistic to expect from your own investments
✔️ Find out what to look for when weighing up an event sponsorship opportunity
✔️ And walk away with practical insights on how event sponsorships work, what to expect if you are a sponsor and how to make the most of the opportunity if you do take the leap.
HI, I’M MICHELLE
And I’ve participated in a LOT of events
Well over 50 by my latest count! 😱
And I’ve sponsored quite a few bundles and summits in the past. But I never felt 100% sure those investments were worth it…
So I decided to run an experiment to find out!
In May 2025, two trusted event hosts sent out invitations to sponsor their upcoming events, and I decided to grab them both to see exactly what my ROI would be. Both in terms of potential income from the events, but also list growth, visibility, and other less measurable metrics like clout, positioning and trust building.
But I didn’t want to keep all these juicy findings to myself!
So I pulled all my fun data and deep-dive reflections into this behind-the-scenes workshop that will give you a whole lot more confidence when weighing up your next event sponsorship opportunity!
Here’s what you get:
You get instant access to:
❖ Pre-recorded workshop (coming July 21st) sharing all the fun findings and behind the scenes of my event sponsorship experiments, plus my best tips for evaluating if a sponsor opportunity is worth your investment
❖ Private podcast feed so you can listen at your leisure
❖ Bonus: Invitation to my student-only community Chez Michelle for ongoing support, encouragement and camaraderie!
€27 €47
approx $30 USD / £23 GBP / $47 AUD
Frequently Asked Questions
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Some collaborative online events (like virtual summits and bundles) to pay for certain perks when you “sponsor” the event. Often, sponsorships include things like preferred positioning in the event lineup and extra promotion of their contribution, though this can vary.
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Perhaps! Online collaborative events can be a great way to grow your email list and boost your visibility, and sponsorships may help you accelerate your growth. However, not all sponsorships or events are made equally and it can be tricky to figure out if you’ll see a good ROI (Return On Investment) from your sponsorship. Thus why I’m hosting this workshop!
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I know sometimes things don’t work out, which is why I offer a 14-day easy-peasy refund. I’ll ask you a few simple admin questions to process your refund and you’ll see the money back in your account within 5-10 business days.
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