Currently At Capacity! —
Join the Interest List to be notified of my next availability.
Operations Manager for online businesses
Skip the hand-holding and get to the good part
AKA freeing up your time and going for your big goals!
You need more than just another VA or extra pair of hands, you need a savvy strategist and expert implementor to untangle your ideas, map out your next moves and make them happen so you can focus on the bits you do best.
That’s where I come in!
As an established business owner myself, there’s no need for babysitting or micro-managing, we’ll be true strategic partners aiming higher than you can go on your own.
Two heads are so much better than one - especially where you’re going!
Whether you’re striving to add another 6-figures to your bottom line or simply keep your comfortable revenue from dipping, there comes a point in every course creators business when they become the bottle neck.
Your launches are getting more complex to keep up with today’s wary buyers, but that means there’s more balls in the air than ever.
Your marketing has to adapt now AI and algorithms dictate everything, so your focus is split between content creation and the courses you’re selling.
You’re excited to experiment and innovate, but you’re already spread so thin so your big ideas keep getting put on the back burner
And if you’re honest with yourself, things are feeling a lot more slippery behind-the-scenes than you’d like to admit…
It’s time to pair up with an expert operator who can keep things moving day to day while helping you pull off those bigger moves without missing a beat.
Here’s what my amazing retainer client Kate Scott has to say about working with me:
Hiring Michelle was the spark that lit a fire under my business.
The best way I can describe her is as a catalyst—someone who can take your half-baked ideas and make them real faster than you thought possible.
If you’re stuck in the weeds, she will get you unstuck.
She’ll (very kindly) kick you in the pants and help you get out of your own way. That’s her zone of genius.
I’ve worked with Michelle for three years now, and somehow each year just keeps getting better. Not only is she a rare gem of a human, she’s also extremely efficient, super strategic, and highly self-motivated (which, as someone who hates micromanaging, I consider a godsend).
With her help, I’ve launched multiple offers, hosted a highly successful summit, and finally started leveraging community-driven marketing, which led to my highest-grossing year yet. And I truly can’t imagine doing any of it without her.
If you want to feel deeply supported in your business, work with Michelle.
She’s the secret weapon you didn’t know you needed.
Let’s stretch for those shiny goals together!
When you bring me onboard as your “right-hand partner”, we’ll identify your biggest opportunities for growth and ease, map out all the moving parts of your next project and then I’ll roll up my sleeves to help make it a hit!
While we can work on almost anything together, my areas of expertise are:
♦ Launch management, from helping plan your launch strategy to creating all the emails, content, and systems you need to pull it off
♦ Summits, bundles & other creative collabs, from finding the right collaborators to managing all the million-moving parts, I’ll help you pull off a standout event experience that helps you hit your big goals without dropping balls along the way.
♦ Affiliate program management from setting up your program to engaging affiliates, we can build you a team of cheerleaders to boost your launches
♦ Long-form content creation from SEO, blogs, podcasts and YouTube, we’ll get your thought leadership content out there and optimized for maximum impact
♦ Systems set up and project management across your business (excluding client projects) so all your ducks stay neatly in a row
♦ Tech setup up, migration & integrations including funnel builds, course set up, email marketing, and more
Basically, I’m equal parts savvy strategist and expert implementor here to untangle your big ideas, map out your next moves and make them happen so you can focus on the bits you do best.
Hi, I’m Michelle!
Your future right-hand wingwoman
I’ve been called an Energizer Bunny, rocket fuel and a catalyst.
But deep down I’m really just excited to help you untangle your big ideas AND bring them into reality!
I love getting to use my bottom-up problem solving skills to reverse engineer your way to success, and then dig in there to make it happen without overwhelming you with more stuff and stress to manage.
When we work together, you get unfettered access to my
❤️ Flair for organization, systems and planning
❤️ Love of taking responsibility for projects from A-Z
❤️ Unabashed tech nerdiness
❤️ Decades of design experience
❤️ And my 6 years of experience in the online business space running my own businesses and 3 years experience working closely behind-the-scenes with my lovely retainer client.
“Michelle’s magic at turning big ideas into action.”
“Michelle is magic at the thing most entrepreneurs struggle with most - turning big ideas into action.
She’s detail-oriented, proactive, and somehow makes the complicated feel super simple. If you need someone who will not only build the system but make sure it actually gets used, she’s the one!”
— Olivia Radcliffe
Are you the big-picture dreaming Anne Perkins to my detail-loving Leslie Knope?
Here’s how you know we’re going to get
You’re an established 1:many educator - think online course creator, group program host, or digital product creator (B2B or B2C is fine!)
You teach something practical in nature like marketing, healthcare, finance, handcrafts… (I’m not into anything woo)
You’re equally committed to diversity, inclusion and accessibility as I am and value a healthy life-work balance.
You have big, bold ideas and clear direction for your business, so you can prioritize your long-term vision over shiny distractions
You’re excited to delegate some of the doing and dream of having a trusted partner take ownership of projects from A-Z
You’re responsive, reactive and eager for a long-term partnership built on mutual trust and respect
The Process
Here’s How It Works
Part 1
Quarterly Strategy Calls
We’ll put our heads together to map out the big moves for your business this quarter. Then I’ll guide us to break each project down into doable pieces and map out timelines, tasks and assign who works on what to get us to those “best” goals.
Part 2
Hands Off Integration
With our plan in place, I’ll get to work on the projects we’ve mapped out together. Whether it’s prepping your next launch, corralling your next collab or setting up systems in the back-end, you won’t need to babysit me as I get things done behind the scenes.
Part 3
Constant Communication
We’ll keep in touch throughout the week via our private Slack channel, where I’ll share progress updates as I do the doing and ask for your feedback along the way. This is the secret to our smooth partnership and a great way to keep in touch between calls.
Sound’s great, how much?
Since it will take us some time to get settled into working together, I do ask that we agree to a 3-month minimum engagement with the goal to work together long-term. However, we can certainly do a small paid test project before committing to the 3+ months.
Operations Management
♦ Ongoing of Operations Management across your entire business
♦ Quarterly 90-minute Strategy Calls to set goals, map out projects and assign tasks
♦ Up to 20 hours of done-for-you implementation per month as detailed in our strategy call
♦ Private Slack channel and weekly checkins to keep everything on track
Hours can roll over or be worked ahead when agreed upon in advance.
€1500 / month
Approx $1750 USD / £1300 GBP / $2500 AUD
I’m currently at capacity!
Join the Interest List to be the first to know when I have availability.
Join the Interest List to be the first to know when a spot opens up!
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“My summit would not have happened without Michelle.”
“ I would have found excuses not to do it if you hadn't helped me because that's what I've done several years in a row already.
You just make it feel doable and made me feel confident I wasn't missing anything. From getting clear on the topic, the name, the overall strategy for my audio summit and then map out what each of the steps I needed to take to make this happen.
And I'm so glad that I did it because it's created really good results for my business and really boosted my confidence!"”
— Laura Agar Wilson
Online Business Operations Manager
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I’m currently at capacity and not taking new retainer clients at the moment. Please join my Interest List if you’d like to be notified when I do have availability.
For one-off support, you can book in a Strategy Session and after we’ve scoped your project I can quote you for systems builds or project management if it’s a mutual fit.
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Operations Management spans across your entire business, however I particularly enjoy working on:
🚀 Launches, flash sales and promotions
📣 Summits, bundles and collaborations
👯 Affiliate programs and launches
⚙️ System, automations and workflows
✍️ Email marketing and funnels
👩💻 Website refreshes + updates
📹 Video + podcast production
I typically don’t take on white-labled client work, team management or hosting coaching calls for clients, though we can discuss that if needed.
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I’m open to most established 1:many B2B and B2C business that teach practical skills like design, marketing, accounting, healthcare, crafts, art, hobbies ect… (aka things that aren’t spiritual or woo topics). I’m not interested in working with MLMs, network marketing or PLR template resellers.
Typically, if you’re earning 6-figures or more with your courses, group program, membership, digital products or even productized services you’ll likely be ready for operational support.
However, the most important thing is that we’re a good fit personally since we’ll be working so closely together!
My core values as a human and business owner are inclusion, accessibility, diversity and compassion towards our fellow humans. We’ll work best together if you think the same.
I don’t use AI for my own work and won’t use it for anything we create together. You do you, but if you value thoughtful, creative work made by humans we’ll get along swimmingly!
Life comes first, so I will do my best to provide reasonable accommodations as you need, and I expect you to extend the same curtesy to me.
You are the expert in your work, I am in mine. When we work together I hope you’ll lean on my expertise and not outsource your decision making to other coaches or mentors.
You are responsible for your own success. While I’ll be a major motor behind our efforts, ultimately it’s up to you to drive your own ship.
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Honestly, most of them! Give me a minute and I can pick up most systems, but a few of my favorites are:
Notion
Airtable
ClickUp
Asana
Trello
Kit
FloDesk
MailerLite
ThriveCart
Teachery
Teachable
Podia
Kajabi
Squarespace
Shopify
ConvertBox
Google suite
Figma
Canva
Photoshop
Illustrator
Tally
Typeform
Fillout
Slack
Pabbly connect
Zapier
Meta Business Suite
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I’m all for transparency so I’m not going to be a good fit if you’re looking for someone to manage your community, host client or student calls or be your social media manager.
I also have commitments related to caring for my son with high support needs, which means having lots of meetings, calls, and short-turnaround deadlines isn’t something I commit to long-term.
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I’m an Aussie and life long expat. I’m a wife and mother to my son who has high-support needs 🥰 We also have two large fluffy ragdoll cats!
Before joining the online business world I was a set decorator for tv shows and commercials mainly in LA. My most impressive credits include the TV show Parks and Recreation, an Indy film with Ewan McGregor, and a movie with Chris Evans before Capitan America fame 👀
Outside of work, I’m an avid knitter, comedy nut, and patisserie connoisseur 🥐
I’m also neurodivergent and an INFJ if personality types are your thing.
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Absolutely! You can book a standalone Strategy Session right here!
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Fill in my quick application and tell me a bit more about yourself, and if it looks like a good fit for my services I’ll send over a link to book in a call. And if not, I’ll be sure to send you other options so it’ll be helpful either way!
FAQ
