Now booking for —

Q2 & Q3 2026

Operations Management for online Course Creators

Skip the hand-holding and get to the good part

AKA freeing up your time and going for your big goals!

You need more than just another VA or extra pair of hands, you need a savvy strategist and expert implementor to untangle your ideas, map out your next moves and make them happen so you can focus on the bits you do best.

That’s where I come in!

As an established business owner myself, there’s no need for babysitting or micro-managing, we’ll be true strategic partners aiming higher than you can go on your own.

Secure your spot

Two heads are so much better than one - especially where you’re going!

Whether you’re striving to add another 6-figures to your bottom line or simply keep your comfortable revenue from dipping, there comes a point in every course creators business when they become the bottle neck.

Your launches are getting more complex to keep up with today’s wary buyers, but that means there’s more balls in the air than ever.
Your marketing has to adapt now AI and algorithms dictate everything, so your focus is split between content creation and the courses you’re selling.
You’re excited to experiment and innovate, but you’re already spread so thin so your big ideas keep getting put on the back burner

And if you’re honest with yourself, things are feeling a lot more slippery behind-the-scenes than you’d like to admit…

It’s time to pair up with an expert operator who can keep things moving day to day while helping you pull off those bigger moves without missing a beat.

Here’s what my amazing retainer client Kate Scott has to say about working with me:

Hiring Michelle was the spark that lit a fire under my business.

The best way I can describe her is as a catalyst—someone who can take your half-baked ideas and make them real faster than you thought possible.

If you’re stuck in the weeds, she will get you unstuck.

She’ll (very kindly) kick you in the pants and help you get out of your own way. That’s her zone of genius.

I’ve worked with Michelle for three years now, and somehow each year just keeps getting better. Not only is she a rare gem of a human, she’s also extremely efficient, super strategic, and highly self-motivated (which, as someone who hates micromanaging, I consider a godsend).

With her help, I’ve launched multiple offers, hosted a highly successful summit, and finally started leveraging community-driven marketing, which led to my highest-grossing year yet. And I truly can’t imagine doing any of it without her.

If you’re planning any kind of online event and want to feel deeply supported through the process, work with Michelle.

She’s the secret weapon you didn’t know you needed.

Let’s start stretching for those shiny goals together!

When you bring me onboard as your Operations Manager, we’ll identify your biggest opportunities for growth and ease, map out all the moving parts of your next project and then I’ll roll up my sleeves to help make it a hit!

While we can work on almost anything together, my areas of expertise are:

♦ Launch management, from helping plan your launch strategy to creating all the emails, content, and systems you need to pull it off

♦ Summits, bundles & other creative collabs, from finding the right collaborators to managing all the million-moving parts, I’ll help you pull off a standout event experience that helps you hit your big goals without dropping balls along the way.

♦ Affiliate program management from setting up your program to engaging affiliates, we can build you a team of cheerleaders to boost your launches

♦ Systems set up and project management across your business (excluding client projects) so all your ducks stay neatly in a row

♦ Tech setup up, migration & integrations including funnel builds, course set up, email marketing, and more

Operations Management that meets you where you’re at

Team up for the long-haul or just bring me in for the trickiest bits

Apply now!

The Process

Here’s How It Works

Part 1

Quarterly Strategy Call

We’ll put our heads together to map out the big moves for your business this quarter. Then I’ll guide us to break each project down into doable pieces and map out timelines, tasks and assign who works on what to get us to those “best” goals.

Part 2

Hands Off Integration

With our plan in place, I’ll get to work on the projects we’ve mapped out together. Whether it’s prepping your next launch, corralling your next collab or setting up systems in the back-end, you won’t need to babysit me as I get things done behind the scenes.

Part 3

Constant Communication

We’ll keep in touch throughout the week via our Slack channel, where I’ll share progress updates as I do the doing and ask for your feedback along the way. This is the secret to our smooth partnership and a great way to keep in touch between calls.

Sound’s great, how much?

Pick the Operations Management Service that’s right for you

Launch or Project Management

♦ 3 months of Operations Management for ONE specific project such as a course launch, virtual summit, large systems build or software migration

♦ ONE90-minute Strategy Call to set goals, map out your project and assign tasks

♦ Up to 20 hours of done-for-you implementation per month as detailed in our strategy call

♦ Private Slack channel and weekly checkins to keep everything on track

♦ Custom Notion, Airtable, ClickUp or Asana workspace to manage our project together

♦ 30-minute debrief call to unpack how it all went and start thinking about your next steps

€5500

Approx $6300 USD / £4800 GBP / $8950 AUD

Operations Manager Retainer

♦ 12 months of Operations Management across your entire business

♦ Quarterly 90-minute Strategy Calls to set goals, map out projects and assign tasks

♦ Up to 20 hours of done-for-you implementation per month as detailed in our strategy call

♦ Private Slack channel and weekly checkins to keep everything on track

♦ Custom Notion, Airtable, ClickUp or Asana workspace to manage our work together

♦ Up to 4 Launch Debrief Calls to unpack how it went and identify opportunities for improvement ahead of your next launch

€1500 / month

Approx $1750 USD / £1300 GBP / $2500 AUD

Apply now to get started!

Hi, I’m Michelle!

I’ve been called an Energizer Bunny, rocket fuel and a catalyst.

But deep down I’m really just excited to help you untangle your big ideas AND bring them into reality!

I love getting to use my bottom-up problem solving skills to reverse engineer your way to success, and then dig in there to make it happen without overwhelming you with more stuff and stress to manage.

When we work together, you get unfettered access to my

❤️ Flair for organization, systems and planning

❤️ Love of taking responsibility for projects from A-Z

❤️ Unabashed tech nerdiness

❤️ Decades of design experience

❤️ And my 6 years of experience in the online business space running my own businesses and 3 years experience working closely behind-the-scenes with my lovely retainer client.

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Are you the big-picture dreaming Anne Perkins to my detail-loving Leslie Knope?

Here’s how you know we’re going to get

You’re an established 1:many educator - think online course creator, group program host, or digital product creator (B2B or B2C is fine!)

You teach something practical in nature like copywriting, marketing, crafts, healthcare… (I’m not into anything woo)

You’re equally committed to diversity, inclusion and accessibility as I am and value a healthy life-work balance.

You have big, bold ideas and clear direction for your business, so you can prioritize your long-term vision over shiny distractions

You’re excited to delegate and dream of having someone take ownership of projects from A-Z

You’re responsive, reactive and eager for a long-term partnership built on mutual trust and respect

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we're a match!

Working with Michelle is like getting a collaboration strategy upgrade in real time.

She makes everything simple, doable, and focused — and her smart little tips along the way? Chef’s kiss.

If you want support from someone who truly knows collaboration and events inside and out — and makes the whole process feel lighter — Michelle is your person.

Heather Ritchie